One of the new products is a refreshed model of the iPhone itself, called the iPhone 3G S. It looks the same, but offers more speed, more memory, more battery life and a few new features, including video recording and a better camera for still photos.
The second is OS 3.0, the third version of the iPhone’s operating system, which comes on the 3G S and also can be installed on all prior iPhones and Touches. It includes a much longer list of added features, some innovative and some long overdue catch-ups to other phones. These include such widely requested capabilities as cut, copy and paste; systemwide searching; a
wider virtual keyboard; and a feature called MMS that allows users to send photos and videos directly to other phones without using email.
Apple last week also made a bold business move to complement these new products. It decided to keep making the current model, the iPhone 3G, and to slash its price by 50%, to $99. That’s an unheard-of price tag for a pocket computer of this power and versatility, and gives millions of additional consumers a reason to choose the iPhone instead of a competitor.
Current iPhone owners can get an improved product by merely sticking with their existing phones and upgrading to the feature-laden new operating system, which is free (it costs $10 for iPod Touch owners), rather than shelling out at least $199 for the new iPhone 3G S. And many new iPhone buyers can opt for the $99 3G model, which is not only cheaper, but also greatly improved by the new OS 3.0.
On the other hand, power users will crave the new model’s much-better performance, battery life, storage and other features.
And some will want the new model because, unlike the current model, it’s capable of handling a new cellular network feature that, in the next few years, will offer double the current data speeds.
The new, free operating system is available for download starting June 17. The iPhone 3G S will go on sale June 19 for $199 for a version with 16 gigabytes of memory, and $299 for 32 gigabytes of memory. Those memory capacities are double the amounts offered on the previous model last year at the same prices, and far exceed the built-in memory on most competing smart phones.
These prices are for new U.S. customers on the AT&T network, plus current owners who are eligible for what AT&T calls a “standard” upgrade. If you already own an older iPhone, you could pay $200 more to upgrade, depending on how far along you are in your two-year service contract and how much you spend monthly. But AT&T, stung by criticism in recent days, has just decided to offer the lower, new-customer prices at launch to iPhone 3G owners eligible for upgrades at any time up to Sept. 30 of this year, even if they were originally told they’d have to pay the $200 premium.
Article Source: Online.wsj.com
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